Monday, November 22, 2010

Advertisements targeted at children for junk food

Stakeholders:
-McDonalds, KFC, Burger Kings
-Teenagers
-Young children (age 5-10)
-Adults (parents)
-Government
-Advertisers
-Marketing companies

Possible Indicators:
-Number of advertisements targeted at children for junk food every year
-Percentage of young children who got ADHD from watching advertisements and getting corrupted mind.
-Amount of plastic used for selling junk food after advertisements
-Money spent on advertisements to children by McD, KFC and Burger King (biggest and most popular fast food restaurants in general).

Vision:
What I would like to see is that all the companies stop marketing to preschoolers and find a better way of beneficial child-targeted marketing. Then the number of children getting disease 'ADHD', like mental disorder, from concentrating on junk food advertisements too much that influence them badly will decrease and it will create a better society. In addition to decreasing or eradicating amount of advertisements targeted at children, toy giveaways that are given with junk food should be limited as well. In that way, diabetes and obesity rate will reduce.

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