A team of public health researchers from Yale University's Rudd Center for Food Policy & Obesity found out that fast-food advertising toward 2-to-18-year-olds increased despite industry efforts to reduce marketing aimed at children. The fast food restaurants that influence teenagers the most are like McDonald's, Wendy's, Subway, KFC, Taco Bell, Dairy Queen, Sonic, Domino's, Pizza Hut, Burger King, Starbucks and Dunkin' Donuts. Brownell believes there needs to b an improved shift in public attitude, combined with legislative action to end advertising targeted to kids and to change the society. "Children are simply too big a target for them," he said. "We need to redefine what child-targeting marketing is and companies need to stop marketing to preschoolers entirely.
Melnick, Meredith. "Fast Food Ads Target Kids with Unhealthy Food and It Works." Time Health Land. 8 Nov. 2010. Web. 11 Nov. 2010. <http://healthland.time.com/2010/11/08/study-fast-food-ads-target-kids-with-unhealthy-food-and-it-works/>.
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