Wednesday, November 24, 2010

Article No. 3

Junk food restaurants are increasing advertisements on their meals targeted at young kids purposely, according to Yale University's Rudd Center for Food Policy and Obesity.
Number of advertisements that preschoolers saw increased rapidly from 2007 to 2009 as Los Angeles Times reported. McDonald's ads increased 21 percent more, Burger King's ads increased 9 percent more and Subway's ads increased 56 percent more. The impact was the greatest among kids ages 6 to 11. In addition, just 12 of 3,039 meal combinations in general junk food restaurants met the nutritional standards for preschoolers, and just 15 met the standards for teenagers.
The Yale study was conducted by analyzing the marketing tactics of 12 fast food chains and nutritional data in more than 3,000 kids' meals and 2,781 menu items.


Hiatt, Curtis. "Fast Food Restaurants Increase Ads Aimed at Kids." Health Buzz [New York, 8 Nov. 2010. Web. 25 Nov. 2010. <http://health.usnews.com/health-news/diet-fitness/diet/articles/2010/11/08/health-buzz-fast-food-restaurants-increase-ads-aimed-at-kids.html>.

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