Article No. 5

The average preschooler (2-5 years) saw 2.8 TV ads for fast food every day in 2009; children (6-11 years) saw 3.5; and teens (12-17 years) saw 4.7.
McDonald's and Burger King have pledged to improve food marketing to children. However, both restaurants increased their volume of TV advertising from 2007 to 2009. Preschoolers saw 21% more ads for McDonald's and 9% more for Burger King, and children viewed 26% more ads for McDonald's and 10% more for Burger King.

This fast food marketing is very impactive. In the survey by Rudd Center, 82% of parents reported that they took their child to McDonalds at least once a week during past week.

A $4.2 billion marketing budget in 2009 shows an extremely profitable industry. Over the past two years, incomes of KFC, Pizza Hut, Taco Bell and McDonald's have more than doubled.
Those industries are using their $4.2 billion for marketing largely for new generations of customers, like KIDS. In 2006, industry's marketing budget directed at children was $1.6 billion which took a big percentage of budget for whole marketing.


http://www.grist.org/article/food-2010-11-09-the-fast-food-industrys-4.2-billion-marketing-blitz